Ultra AVX Reactions.

Cineplex - Bronze Winner at NAC 2019 (Big Ideas Category) UltraAVX is so immersive, it makes audiences feel as though theyʼre a part of the movie – so audience reactions can be just as entertaining as the movie itself. To test this theory, we photographed audiences at heightened moments during action, thriller and sci-fi films. Art Direction by Alandra Monette Copy written by Caleb McMullen