Earth Day.

New York Times & Earth Day Network 2020 marks the 50th anniversary of Earth Day. To commemorate the day we all turn our lights and electronics off for an hour, we were asked to come up with a creative campaign for the New York times and Earth Day Network. We used glow in the dark ink to hide a message for those who are willing to contribute small steps such as turning off their lights, that become great leaps when multiplied by 7 billion. Art Direction by Alandra Monette Copy written by Marly Dichter